This will involve desk research, telephone surveys and some client interviews.
Key tasks will include -
- Desk research and liaising with the Company's marketing agents
- Identification and quantification of market segments
- Identification of key competitors in these segments
- Identifying (potential) customers primary decision makers and decision influencers
- Identifying key motivators and determinants of decision makers
- Devising survey and interview forms
- Conducting surveys and interviews by telephone and in person
- Data analysis
- Drawing relevant conclusions and reporting
- Making recommendations
Work will be carried out under the direction of Dr. Michael Benfield, who is a Chartered Marketer, working with the Sales Team, Corporate Communicator and Project Coordinator. This is an initial 12-week placement, but could lead in to a longer-term assignment.
Candidate profile:
- (under)graduate in marketing or other related discipline
- knowledge of interview and survey construction caveats
- ability to work autonomously while still being part of a team
- working knowledge of CRM (Customer Relations Management) computerised systems would be beneficial
To be considered for these role/s, please Click Here to download an application form. Then include a CV together with an outline of:-
a) why you consider yourself suited for the post
b) what you think might be entailed in the work
c) how your experience to date fits the job profile / requirement to...
Personnel Department
Benfield ATT Ltd
Castle Way
Caldicot
Monmouthshire
NP26 5PR
Tel: 01291 437065
